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TSUBAKI
Brand Refresh Activation

Client
TSUBAKI
Event
Brand relaunch roadshow, April 2025
Type
Roadshow
Scope
Concept, 3D modelling, rendering, technical drawings
Result
One layout served the public days and the KOL media day, with no redesign.

A roadshow for the relaunch of TSUBAKI, built around the consumer journey and a digital passport.

Visitors entered through a lit tunnel of “I am” portraits, passed a field of folded camellias and the styling mirrors, and finished at checkout, redemption and a bottle recycling point beside an infinity-mirror bottle.

One layout served both the public days and a dedicated KOL media day, with no redesign in between, and the built roadshow kept the render’s tunnel, bottle and red-on-red palette.

The renderWhat the client approved
Render of the entrance: a lit red tunnel under the TSUBAKI name, with a field of folded camellias to the side
Render inside the tunnel, lined with I am portraits and leading to the New TSUBAKI screen
Render of the red kiosk beside the folded camellia field
Render looking across the folded camellias to the counter and the checkout booth
Render of the product wall, framed by amaryllis, with the camellia oil visual behind
Close-up render of the product wall, with the camellia oil visual and amaryllis
Render of a visitor at the styling mirrors, with the product wall and tunnel behind
Render of the infinity bottle wall beside the recycling point, checkout and redemption
Render of the styling mirrors facing the checkout and redemption booth
The buildWhat was delivered on site
The finished roadshow in the mall atrium, with the infinity bottle, styling chairs and giant flowers
Guests at the styling mirrors and at the redemption and checkout counters, seen from above
The entrance arch with the TSUBAKI name and I am portrait panels
Camellia tea being poured at the tasting station
The TSUBAKI range lined up at a styling mirror
Styling chairs and mirrors in front of the redemption and checkout booth
A hedge of camellias along the red TSUBAKI counters
A brand story screen framed by giant paper camellias
The TSUBAKI Relaunch title card, 14 April 2025, with folded paper camellias
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